Dhan Saarthi

Become a mutual fund distributor as an insurance agentInsurance protects your clients. Mutual funds protect your income.

Don’t depend only on renewals and new policies. Become a Mutual Fund Distributor, earn recurring trail income, and build a business that grows every month — using the client relationships you already have.

Clear your NISM Series V-A exam, obtain your ARN, and launch with complete support from Dhan Saarthi. No prior mutual fund experience required.

Become an MFD Book a Free Consultation
Command Centre
Monthly trail income
₹
0
▲ grows monthly
Assets advised
₹6.2 Cr
Active SIPs
318
Clients
142
Recurring income vs. one-time commissions
ARN ready
Full registration support
Registered entity · ARN-325085
Complete NISM to ARN support
Free to start — pay only as you grow

Some months are great. Some aren’t.

Insurance is a fantastic profession. But your income often depends on selling the next policy, chasing renewals and meeting monthly targets. Now imagine a second business that keeps paying you every month as your clients keep investing — not a replacement, a natural extension of the relationships you’ve built.

Insurance onlySpikes, then drops

Earnings jump when a policy is sold — and fall away until the next sale.

Insurance + Mutual FundsRecurring income grows

Policy commissions continue — and a recurring SIP trail income steadily builds month after month.

Month 1Trail income compounding →

You’re already doing most of the job.

Successful MFDs aren’t successful because they know every fund — they’re successful because clients trust them. You’ve spent years building relationships, understanding financial needs and handling paperwork. Those are the hardest skills to learn. We’ll help you with the rest.
Skills you already have
Build long-term client relationships
Understand family financial goals
Explain products in simple language
Handle documentation and compliance
Generate referrals through trust
Meet clients regularly
You already have relationships.
You already have trust.
You already have money conversations.
The biggest myth

“I don’t know
mutual funds.”

Neither did thousands of successful MFDs before they started. Every experienced advisor began exactly where you are today.

The difference?They took the first step.

Your whole practice, in one platform.

An MFD guides clients toward suitable mutual funds for their goals and risk profile — no stock-picking, no market timing. Dhan Saarthi gives you everything to do it well. Pick any capability to see it live.

Dhan Saarthi · Command CentreLive
DashboardLeadsClientsProposalsAnalytics
Assets under advisory
₹6.2 Cr
▲ 12.4%
Active SIPs
318
▲ 26 new
Monthly trail
₹47.2k
▲ compounding
Clients
142
98% retained
AUM growthLast 8 months
Proposal · Sharma Family18s · PDF ready
Prepared for
Rajesh Sharma
Goal · Child’s education · 12 yrs
ध
Monthly SIP
₹25,000
Projected corpus
₹78.4L
Recommended allocation
Large Cap Equity45%
Flexi Cap30%
Debt / Hybrid25%
Saarthi AITalking points
Why should my client pick a flexi cap fund over a large cap?
Saarthi AI

“A flexi cap fund lets the manager move across large, mid and small caps as opportunities shift — giving your client one diversified fund that adapts, instead of being locked to a single segment.”

Simplify furtherAdd a risk note
Portfolio analytics · Mehta portfolio₹42.6L
Portfolio vs benchmark
● Portfolio● Benchmark
Fund overlap
34%
2 funds duplicated
Switch opportunity
+1.8%
lower expense ratio
3 actionable insights foundReview →
Risk profile · Anita DesaiSuitability
Moderately Aggressive
Risk capacity high · tolerance medium
Horizon
12 yrs
Capacity
High
Equity fit
70%
Eight tools → one loginAll-in-one
Without Dhan Saarthi
ExcelWhatsAppPowerPointPDFsMorningstarAMC websitesGoogle SheetsSticky notes
ध
One login.

Proposals, AI, analytics, risk, CRM and the investor app — in a single platform.

Your book. Your number.

Every SIP you start can contribute to your recurring income for years. Instead of chasing the next sale, you build a book that compounds. Move the sliders to picture your own practice.

Imagine your practice

Picture your book in 3 years

Clients onboarded / month4
Average monthly SIP₹8,000
Investment tenure3 yrs
Expected client retention85%
Illustrative — your practice in 3 years
Estimated active clients
115
Projected SIP book / month
₹9.2 L
Estimated assets under advisory
₹2.04 Cr
Illustrative trail income range / month
₹6,806 – ₹15,314

Values are indicative only and not a promise of earnings. Actual income depends on AUM growth, investor retention, commission structures and prevailing SEBI/AMFI regulations.

Like the look of that book?See your book → Become an MFD

From today to your first client. We’re with you at every step.

Step 1

Clear NISM Series V-A

Pass the mandatory certification. We guide your prep end to end.

Step 2

Apply for your ARN

We handle the documentation and AMFI registration for your ARN.

Step 3

Get onboarded

Access your dashboard, investor app, proposal builder and AI tools.

Step 4

Start acquiring clients

Onboard investors, build proposals and earn recurring trail income.

The only thing between you and your ARN is the first step.

We remove the guesswork and the risk. Here’s exactly what you can expect — and what we handle for you.

NISM guidanceARN documentationRegistration supportPlatform onboardingProduct trainingBusiness setupOngoing support

NISM pass-support

Structured prep and mock tests so you clear Series V-A with confidence.

Clear cost & timeline

Know your costs up front: NISM Series V-A exam ₹1,500 + GST (payment gateway charges extra), individual ARN ₹3,000 + GST.

Free to start

Begin exploring and onboarding at no upfront platform cost.

We handle the hard parts

Compliance, product knowledge and client servicing — supported throughout.

Becoming an MFD, explained simply.

The short, honest answers — no sales call required.

What does a Mutual Fund Distributor do?

A Mutual Fund Distributor (MFD) helps individuals and families invest in mutual funds suited to their goals and risk profile — no stock-picking or market timing. You guide clients toward suitable schemes and earn commission from the AMCs, at no extra cost to the investor.

Do I need to clear the NISM exam?

Yes. Clearing the NISM Series V-A: Mutual Fund Distributors Certification is mandatory in India before you can register. It covers the fundamentals of mutual funds, and we guide your preparation end to end so first-timers can pass with confidence.

How do I get an ARN?

After you clear NISM Series V-A, you apply for an AMFI Registration Number (ARN) through AMFI/CAMS with your KYD and documents. We handle the paperwork and filing for you — the ARN is typically issued within a few working days.

Do I need prior mutual fund experience?

No. As an insurance agent you already have the hardest skills — client relationships, trust and handling paperwork. We provide the product training, talking points and tools, so you don't need any prior mutual fund background to start.

What does it cost to start?

Dhan Saarthi is a regular mutual fund distributor, so it earns AMC commission when your clients stay invested — not on transactions. Of that commission, you keep 90% and Dhan Saarthi keeps 10%.

You don’t need a finance degree.
This is you.

You need people who trust you — and most professionals already have them. If you recognise yourself here, you already have the hardest part.

Insurance agents

You already sell long-term financial products and review families year after year.

CAs & tax professionals

Clients already trust you with money decisions and returns.

Real-estate professionals

You guide people through the biggest financial decisions of their lives.

Second-income seekers

You have a network and want a recurring income you own — not another job.

Stock brokers & sub-brokers

You know markets and clients who invest — mutual funds extend the relationship.

Bank & NBFC RMs

You’ve built books for an employer. The skills transfer directly to your own.

We’re just getting started. You can start with us.

Dhan Saarthi is a new platform, and we’d rather be honest than invent reviews. What we can promise is undivided attention: join our founding cohort of advisors and get hands-on guidance from the team building this — all the way from your NISM exam to your first SIP.

Weeks 1–3

Clear NISM Series V-A

Guided prep and mock tests. Most focused candidates clear the certification in 2–4 weeks.

3–5 working days

Get your ARN

We prepare your documents and file your AMFI registration for your ARN and EUIN.

Your first weeks

Onboard your first SIP

Use the platform to onboard a client you already trust and start your first recurring SIP.

Who you’ll be working with

A team from financial services and product, building Dhan Saarthi for distributors first. When you join early, you talk to us directly — not a ticket queue.

Y
Yashna Bhuwania
Co-founder & CEO
T
Tejas Bhuwania
Co-founder & CTO
H
Harsh Goel
Co-founder & COO
Our promise to founding advisors

Free until your first client.

There is no upfront platform cost. Dhan Saarthi earns a share of the commission only once your clients invest.

Become an MFD. Start today.

Tell us a little about yourself. Our team will help you clear NISM Series V-A, get your ARN, and launch your mutual fund business — with complete support.

No prior MF experience neededFull ARN + NISM supportIndia-wide, fully digital

No obligation · Ask all your questions

Become an MFD